The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist

Summary

A striking 63 Western tourists engaged in ayahuasca tourism sought transformative experiences, guided by vision-based spirit sensegivers. Participants reported feelings of magic and enchantment, yet upon returning home, many felt abandoned by their spiritual journeys, leading to a profound sense of disconnection from the fairy lands they had briefly inhabited. This resulted in a rejection of further tourism, as the intense inner conflicts experienced blurred the lines between reality and fantasy. Ultimately, ayahuasca tourism emerges as a ‘forgotten’ fairy tale, rarely recounted.

Abstract

This ethnographic study increases our understanding of Westerners seeking genuine fairy tale experiences of magic, transformation and enchantment within South American psychedelic ayahuasca tourism. Examining 63 tourists, this study shows how vision-based spirit sensegivers facilitate individuals in exorcising demons, to make sense of themselves as spiritual beings within an enchanted universe. However, and with this potion quickly wearing off upon returning to the West, tourists feel abandoned by their spirits, and disconnected from the fairy lands. Coupled with not wanting to re-experience intense inner tensions from stepping in and out of a fairy tale, further tourism is rejected. As such, ayahuasca tourism becomes a ‘forgotten’ fairy tale, rarely told.

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