Journeying with ayahuasca: an ethnographic study of tourism for transformation
Figshare January 1, 2022 Ainsworth, Lily
A sense of transformation from ayahuasca tourism arises not only from drinking the brew but also from expectations shaped through online interactions among industry subgroups, the social and physical environment of the centre, and the challenges of reduced support after returning home. The integration phase is complex, as shown by case studies of informants applying their experiences to daily life. The thesis proposes a new label—tourism for transformation—and highlights theoretical parallels between tourism and pilgrimage, pointing to future research on the final stages of such journeys.